Nielsen Marketing Cloud Grows Its Global Footprint
On June 20, 2016, Nielsen today launched its Nielsen Marketing Cloud in Europe, enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms. The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real-time campaign analytics applications. The Nielsen Marketing Cloud is immediately available in the UK and France, with Germany, Italy and Spain launching in the coming months.
“Our mission is to empower marketers to deliver more efficient and effective cross-channel experiences for their customers no matter where they are,” said Mark Zagorski, executive vice president, Nielsen Marketing Cloud. “With this launch, our global and regional European clients can now plan, activate and analyze marketing initiatives across multiple channels leveraging proprietary Nielsen data and applications that are unrivaled around the globe.”
The Nielsen Marketing Cloud will provide European clients insights around key aggregated customer characteristics, including age, gender, demographics, life-stage, shopping behavior and product purchase intent. Marketers can leverage these insights to build their audience segments and activate them in real-time across all major media and marketing platforms, including mobile, online, over-the-top TV, video, social media, email and content management systems.
Additionally, the Nielsen Marketing Cloud has one of the largest global predictive device graphs covering over 6 billion devices, which enables its regional and global clients to develop a single omnichannel view of their customers. All of this makes possible more relevant and timely multi-channel marketing and significant improvements in marketing ROI.
European clients have access to Nielsen Marketing Cloud’s core suite of applications, which include the Nielsen Data Management Platform (DMP), Data-as-a-Service (DaaS), as well as integrations with over 150 third-party media and marketing applications. Additional Nielsen and third-party applications, including Nielsen Media Impact for cross-platform media planning and Sales Effectiveness solutions, will be available in the coming months.
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